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Old 02-20-2010, 02:22 PM   #7
whyamIregisteringhere 
Blue Glove Drifter
 
Join Date: Dec 2008
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The company put its game Kart Rider into beta in the U.S., but elected not to launch the game after that period. Kim says that it wasn't because the beta went poorly. "People feel like the beta failed and that's why we didn't launch it, but it's more complicated than that. The U.S. didn't really have the market yet," says Kim, for a truly casual online game.

"We went on a silent path with Kart Rider," says Kim. "I think one of our mistakes was the perception [created by the decision to] not talk about it. People assumed Kart Rider was not successful; that was not the case at all. The numbers were looking really good. What we saw... was that the market was pretty small."

Years of audience evolution in Korea, with casual web games, and MMO games in parallel had created a sizable audience ready for Kart Rider, but North America's audience was too small, says Kim. "Korea had evolved through years of building a more casual market. [In North America] Kart Rider would have been the first game to meet the audience, and we felt that it would have been a waste of what Kart Rider was." Kim said that the launch will come "when the market is ready."
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